Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture |
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Introduction Contd..."New Zealand is a nation that seems to pride itself on the 'save it up for Friday night' style of drinking, the 'we deserve a drink' perspective or 'it's a rite of passage that causes little harm',"5 MacAvoy added.
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5] "Binge Drinking - It's Everyone's Problem," www.alcohol.org.nz, April 3, 2006. |
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